What To Consider When Choosing Coated vs. Uncoated Paper

The choice between coated and uncoated paper for your project requires a little forethought. Here’s what you should think about when making your choice.

Despite how much work often goes into what you put on a piece of paper, whether it be an invitation, an advertisement, or otherwise, rarely does as much thought go into the choice of paper itself. Your choice of paper has more of an impact on the final product than you might think. For example, choosing coated paper might make for a cleaner image, but uncoated paper might be better for use as stationery. We’ll show you what to consider when choosing coated vs. uncoated paper so you can make a more informed decision based on what you need.

Ease of Writing

If you need paper that you can write on easily, it’s important to know your options. In most cases, you may want to consider uncoated paper for writing applications. The layer of coating on coated paper usually makes it much less porous, meaning that ink won’t absorb as quickly or as deep as on uncoated paper, which is more porous.


If the project you need the paper for requires a lot of text on the page, your needs for paper are different than if you wanted to print mostly images. Uncoated paper is often better for a project that will use a lot of text. Coated paper can sometimes be too glossy and reflective for someone to comfortably read. Text can also smudge easier on coated paper if it isn’t sealed properly.

Image Quality

If uncoated paper works better for text, coated paper is the better choice when it comes to displaying crisp images. The coating provides the perfect canvas for detailed pictures, and it also allows the colors to pop more, as they don’t absorb into the paper as much. For higher-end images that show off every detail, you’ll want to stick with coated paper when you can.

Texture Needs

Not everyone considers the texture of the paper they use. Many people simply think that paper is paper and that it only feels one way, but if you pay attention, you’ll notice that paper has many different kinds of textures. The smooth and slick finish of coated paper lends itself to things such as magazines and product catalogs, but you may want a textured, uncoated paper for a more tactile experience that invokes feelings of reliability and authenticity.

Budget Constraints

Your budget is something to consider when choosing coated or uncoated paper. What’s important to remember is that one isn’t always cheaper than the other. Coated and uncoated paper might differ in price when they are the same weight, but a lighter weight of one may give you the features you need while a heavier weight of the other would be more expensive.

When you buy wholesale specialty paper with Announcement Converters Inc., you can feel confident in your choice, no matter what texture you choose. If you still aren’t sure what your project needs, we’ll be glad to help you figure it out.